Copyright Twitter: Twitter thread: https://twitter.com/ShellenbergerMD/status/1601720455005511680
1. TWITTER FILES, PART 4
The Removal of Donald Trump: January 7
As the pressure builds, Twitter executives build the case for a permanent ban
On Jan 7, senior Twitter execs:
– create justifications to ban Trump
– seek a change of policy for Trump alone, distinct from other political leaders
– express no concern for the free speech or democracy implications of a ban
This #TwitterFiles is reported with @lwoodhouse
For those catching up, please see:
Part 1, where @mtaibbi documents how senior Twitter executives violated their own policies to prevent the spread of accurate information about Hunter Biden’s laptop;
Part 2, where @bariweiss shows how senior Twitter execs created secret blacklists to “de-amplify” disfavored Twitter users, not just specific tweets;
And Part 3, where @mtaibbi documents how senior Twitter execs censored tweets by Trump in the run-up to the Nov 2020 election while regularly engaging with representatives of U.S. government law enforcement agencies.
https://twitter.com/mtaibbi/status/1601352083617505281?s=20&t=vDuzO0JNr6GFZe-T3vBa0g
For years, Twitter had resisted calls to ban Trump.
“Blocking a world leader from Twitter,” it wrote in 2018, “would hide important info… [and] hamper necessary discussion around their words and actions.”
https://twitter.com/Policy/status/949399583842619392?s=20&t=gs43xO0u4ZWmMl9O3xD-lQ
But after the events of Jan 6, the internal and external pressure on Twitter CEO @jack grows.
Former First Lady @MichelleObama , tech journalist @karaswisher , @ADL , high-tech VC @ChrisSacca , and many others, publicly call on Twitter to permanently ban Trump.
As context, it’s important to understand that Twitter’s staff & senior execs were overwhelmingly progressive.
In 2018, 2020, and 2022, 96%, 98%, & 99% of Twitter staff’s political donations went to Democrats.
https://twitter.com/mtaibbi/status/1598829996264390656?s=20&t=CIfNd2idctfKEA0ZRDZTIQ
In 2017, Roth tweeted that there were “ACTUAL NAZIS IN THE WHITE HOUSE.”
In April 2022, Roth told a colleague that his goal “is to drive change in the world,” which is why he decided not to become an academic.
On January 7, @jack emails employees saying Twitter needs to remain consistent in its policies, including the right of users to return to Twitter after a temporary suspension
After, Roth reassures an employee that “people who care about this… aren’t happy with where we are”
Around 11:30 am PT, Roth DMs his colleagues with news that he is excited to share.
“GUESS WHAT,” he writes. “Jack just approved repeat offender for civic integrity.”
The new approach would create a system where five violations (“strikes”) would result in permanent suspension.
“Progress!” exclaims a member of Roth’s Trust and Safety Team.
The exchange between Roth and his colleagues makes clear that they had been pushing @jack for greater restrictions on the speech Twitter allows around elections.
The colleague wants to know if the decision means Trump can finally be banned. The person asks, “does the incitement to violence aspect change that calculus?”
Roth says it doesn’t. “Trump continues to just have his one strike” (remaining).
Roth’s colleague’s query about “incitement to violence” heavily foreshadows what will happen the following day.
On January 8, Twitter announces a permanent ban on Trump due to the “risk of further incitement of violence.”
On J8, Twitter says its ban is based on “specifically how [Trump’s tweets] are being received & interpreted.”
But in 2019, Twitter said it did “not attempt to determine all potential interpretations of the content or its intent.”




Recall from #TwitterFiles2 by @bariweiss that, according to Twitter staff, “We control visibility quite a bit. And we control the amplification of your content quite a bit. And normal people do not know how much we do.”
https://twitter.com/bariweiss/status/1601015872046260226?s=20&t=I_UQztsVMazfJ5VvJSVR7A


Roth immediately DMs a colleague to ask that they add “stopthesteal” & [QAnon conspiracy term] “kraken” to a blacklist of terms to be deamplified.
Roth’s colleague objects that blacklisting “stopthesteal” risks “deamplifying counterspeech” that validates the election.
Indeed, notes Roth’s colleague, “a quick search of top stop the steal tweets and they’re counterspeech”
But they quickly come up with a solution: “deamplify accounts with stopthesteal in the name/profile” since “those are not affiliated with counterspeech”

Employees struggle with whether to punish users who share screenshots of Trump’s deleted J6 tweets
“we should bounce these tweets with a strike given the screen shot violates the policy”
“they are criticising Trump, so I am bit hesitant with applying strike to this user”
What if a user dislikes Trump *and* objects to Twitter’s censorship? The tweet still gets deleted. But since the *intention* is not to deny the election result, no punishing strike is applied.
“if there are instances where the intent is unclear please feel free to raise”
Around noon, a confused senior executive in advertising sales sends a DM to Roth.
Sales exec: “jack says: ‘we will permanently suspend [Trump] if our policies are violated after a 12 hour account lock’… what policies is jack talking about?”
Roth: “*ANY* policy violation”
What happens next is essential to understanding how Twitter justified banning Trump.
Sales exec: “are we dropping the public interest [policy] now…”
Roth, six hours later: “In this specific case, we’re changing our public interest approach for his account…”
The ad exec is referring to Twitter’s policy of “Public-interest exceptions,” which allows the content of elected officials, even if it violates Twitter rules, “if it directly contributes to understanding or discussion of a matter of public concern”
Roth pushes for a permanent suspension of Rep. Matt Gaetz even though it “doesn’t quite fit anywhere (duh)”
It’s a kind of test case for the rationale for banning Trump.
“I’m trying to talk [Twitter’s] safety [team] into… removal as a conspiracy that incites violence.”



The evening of January 7, the same junior employee who expressed an “unpopular opinion” about “ad hoc decisions… that don’t appear rooted in policy,” speaks up one last time before the end of the day.
https://twitter.com/ShellenbergerMD/status/1601738653805387779?s=20&t=I_UQztsVMazfJ5VvJSVR7A

The employee notes, later in the day, “And Will Oremus noticed the inconsistency too…,” linking to an article for OneZero at Medium called, “Facebook Chucked Its Own Rulebook to Ban Trump.”
“Facebook’s suspension of Trump now puts Twitter in an awkward position. If Trump does indeed return to Twitter, the pressure on Twitter will ramp up to find a pretext on which to ban him as well.”
Indeed. And as @bariweiss will show tomorrow, that’s exactly what happened.
/END
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